"Knowledge accomplishes change"

Prof. Dr. Uwe Sponholz


Uwe Sponholz is a full professor for Service Engineering, Innovation Management and Design Thinking, B2B Marketing and Sales as well as Strategic Management at the University of Applied Sciences Wuerzburg-Schweinfurt (FHWS). He also teaches at Christ University, Bangalore India and other foreign universities.

As Dean of the Faculty of Business and Engineering at FHWS he was a strategic driver of the internationalisation of the university and the introduction of innovative teaching methods. Today, in addition to his teaching activities, he is also responsible for the management of the MBA Business with Europe and the two laboratories Creative Cube and VR Lab.


His professional career began at the Institut fuer Handelsforschung (IfH) / Institute for Retail Research at the University of Cologne, first as a research assistant, later as a department head of the newly established consulting division of the institute. He then moved to Alliances Management Consultants in Paris, a small management consultancy specialized in strategic consulting for large professional service providers. From there, he went to FAG Industrial Bearings AG in Schweinfurt, where he was responsible for developing and implementing a global service concept.

For many years, in-cito Prof. Sponholz has also been supporting well-known companies with Design Thinking workshops and consulting projects. In addition, Uwe Sponholz is managing partner at Bodystance GmbH and an expert for innovation and marketing strategies at simatura // Manufaktur für Markenfuehrung.


Director of Studies MBE
Faculty of Business and Engineering

Laboratory Manager Creative Cube | Creative Cube
Laboratory Manager VR Lab | Virtual Reality LAB

Managing Partner

Expert in innovation and marketing strategies

Referent to H2H Marketing


Single works

Title: Das neue Marketing-Mindset
Authors: Waldemar Pförtsch, Uwe Sponholz (2020)
Publisher: Springer Gabler Verlag,Wiesbaden
ISBN: 978-3-25518-3

Title: Dienstleistungsmarketing
Authors: Knut Wiesner, Uwe Sponholz (2007)
Publisher: Oldenbourg, München
ISBN: 3-486-58209-7

Title: Die Effizienz von Grafiken und Tabellen zur Darstellung komplexer betriebswirtschaftlicher Beurteilungsprobleme
Author: Uwe Sponholz (1997)
Publisher: Peter Lang-Verlag, Frankfurt am Main
ISBN: 3-631-320-98-1


Title: SWOT-Analyse
Author: Uwe Sponholz (2019)
Article appeared in: Toolbox für den B2B-Vertrieb
Editor: Enrico Purle, Susanne Steimer, Marco Hamel
Publisher: Schäffer-Poeschel, S. 23-28, Stuttgart

Title: Insight Prompter
Author: Uwe Sponholz (2019)
Article appeared in: Toolbox für den B2B-Vertrieb, S. 190-194,
Editor: Enrico Purle, Susanne Steimer, Marco Hamel
Publisher: Schäffer-Poeschel, Stuttgart

Title: Kontrolle ist gut, Vertrauen ist besser!
Vertrauen als Kennzahl der Dienstleistungs-Marketingforschung
Author: Uwe Sponholz (2009)
Post appeared: Jahrbuch Marketing 2009
Trendthemen und Tendenzen, S. 81- 101
Editor: Michael Bernecker, Werner Pepels
Publisher: Johanna Verlag, Köln
ISBN: 3-9377-6306-4

Title: Eine wirksame Waffe,
to Editorial „Produktbegleitende Dienstleistungen“
Author: Uwe Sponholz (2005)
Magazin: Drives & Motion 05/05, S. 6-7

Title: Chefsache Service
Author: Uwe Sponholz (2004)
Magazin: Automotion 06/04, S. 70-71